Agricultural Marketing Service · Department of Agriculture

Farmers Market Promotion Program Fiscal Year 2026

Closed

In short: Agricultural Marketing Service expects to make 55 awards of $50,000 to $500,000.

Deadline: Closed Jun 5, 2026
The funder says: “Applications must be submitted electronically no later than 11:59 pm Eastern Time.”
Award size: $50K – $500K
Total available: $13.8M · about 55 awards
Match ?: Required · Work out your budget and match
Who can apply: Set by the official notice: see Who can apply below
Where: Anywhere in the U.S., including Tennessee

What changed

Status changed from closed for this year to closed (seen Oct 9, 2026)
Deadline moved from Jun 5, 2027 to Jun 5, 2026 (seen Oct 9, 2026)
Deadline confirmed by the funder (seen Oct 9, 2026)
Opening date moved to Apr 21, 2026 (seen Oct 9, 2026)

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Before you apply: federal grants require an active SAM.gov registration (Unique Entity ID) and a Grants.gov account. Registration is free but can take weeks, so start now, not when the deadline is close. Get-ready checklist

How this fits you

Available in Warren County (nationwide program)
Needs a match (see how much in the notice)
Past Tennessee awards on file: 1

Tell us who you are to see whether you're eligible.

About this grant

The U.S. Department of Agriculture (USDA), Agricultural Marketing Service (AMS), requests applications for the 2026 fiscal year (FY) Farmers Market Promotion Program (FMPP). FMPP"s purpose is to support the development, coordination, and expansion of direct producer-to-consumer markets to increase access to and availability of locally and regionally produced agricultural products.

Who can apply, from the official notice

See Section 2.0 Eligibility Section of the Notice of Funding Opportunity (NOFO) for a full list of eligible applicants and eligible entities (partners).

Official notice: https://simpler.grants.gov/opportunity/a14afe90-ed83-4352-96a8-41f4684ffded · Printed from grantme.click/grants/f153c839-a438-4dc1-b522-8595a81e644a

View on Grants.gov

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Writing the need statement? Warren County facts with citations.

Tennessee groups that got this money through a state agency or another organization

This federal money also reaches local groups as pass-through grants. 1 pass-through grant on file · 0 in Warren County. Largest shown:

Tennessee pass-through grant winners
Past winner	Where	Through	Amount	Fiscal year
Appalachian Resource Conservation & Development Council	Johnson City, Washington County	Kentucky Center for Agriculture and Rural Development	$2,307 spent that year	2024

Source: USAspending.gov pass-through reports (the first recipient reports each one of $30,000 or more).

Similar grants open or opening soon

From other funders, about the same kind of work in Warren County.

Agriculture Innovation Center Grant Program · Rural Business-Cooperative Service · Due Jan 31, 2027 · 114 days left
2027 Extension Risk Management Education (ERME) Competitive Grants · Southern Extension Risk Management Education Center (University of Arkansas System Division of Agriculture) · Due Nov 12, 2026 · 34 days left
Next Generation Farmer Fund · National Young Farmers Coalition (with Whole Foods Market) · Opens Oct 28, 2026 · due Dec 1, 2026
Brighter Future Fund: Farm to Stay Grant · American Farmland Trust (with Airbnb) · Opening date not announced

About the federal program

Farmers Market and Local Food Promotion Program, also called “Farmers Market Promotion Program or Local Food Promotion Program”
Program number 10.175 (the federal Assistance Listing number) · U.S. Department of Agriculture, Agricultural Marketing Service · Grant

How applications are judged

Criteria for selecting proposals are within guidelines established for the program as described in the RFA. The most current RFA is available via Grants.gov or www.ams.usda.gov/grants.

Match

Cost share cannot come from an unallowable expense or other federal funding.

Examples of funded projects

Fiscal year 2025: A FMPP �Community Development Training and Technical Assistant (CTA)� project recipient completed its activities in 2025. This project expanded an online platform, to increase market access, digital proficiency, and sales for small to mid-sized farms across the state to support the local economy and food systems. This included training producers on how to effectively use the platform to increase customer interaction and sales. During the grant period, product availability increased by 419 listings, an increase of 114% from the baseline of 363 listings on the platform. In addition, the recipient reported 32% increase in customer purchases with consumers stating improved tools on the platform aided in purchases. A LFPP �Implementation� recipient completed its activities in 2025. A USDA-certified organic farm and regional food hub expanded its aggregation, storage, and distribution capacity to strengthen the supply chain for locally produced foods across the state. Through this project, the recipient enhanced coordination between producers and consumers, supporting more efficient operations and market access for local farms. Grant funds supported key...

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Key facts